Surabaya, July 7, 2025 - A great collaboration has officially been established between Kebab Turki Baba Rafi and Grab Indonesia through a visual branding program featuring Baba Rafi's logo on the jackets of Grab driver partners. The program has been effective since July 7, 2025, with the first launch area in Surabaya.

Through this collaboration, Grab's iconic green-orange jacket is now more eye-catching with the addition of Baba Rafi's visual identity on the back. The brand logo, fully integrated with the signature slogan “Mana Bisa Sekali Gigit?” is clearly embossed as part of the branding campaign that blends seamlessly amid the mobility of Grab drivers on the roadways.

Grab drivers cheerfully holding Kebab Turki Baba Rafi products during the co-branding program launch in Surabaya.

As a brand that has existed for more than 20 years, Kebab Turki Baba Rafi is still trying to be prominent and widely-known by all generations of Indonesian, with this co-branding collaboration, Kebab Turki Baba Rafi and Grab Indonesia agreed to be able to encourage each other's business progress for the prosperity of driver partners and outlet crews.

As well as being an innovative promotional medium, the presence of this jacket also represents the strength of local brands in answering the challenges of the times. With thousands of drivers operating every day, this visual message is consistently present in the middle of city traffic - providing extensive, relevant and sustainable exposure.

In the future, this kind of collaboration is foreseen to reach other cities in Indonesia, and open up opportunities for collaborative between local brands and digital ecosystems such as Grab. This campaign also proves that innovation and the courage to try new approaches are the keys to brand existence in the midst of dynamic competition. (dir/apr/her)