The History of Kebab
Baba Rafi

Kidirikan pada tahun 2003 oleh Hendy Setiono, wirausaha muda yang memulai bisnis kebab dari mengoperasikan gerobak kecil di Jalan Nginden Semolo di Surabaya, Indonesia. Hendy memulai bisnis masterarbeit schreiben lassen Kebab pertama dengan modal 4 juta rupiah yang dipinjam dari adik perempuannya. Tahun 2005, Kebab Turki Baba Rafi semakin berkembang pesat hingga akhirnya mampu meresmikan PT Baba Rafi Indonesia, dan mulai hausarbeiten schreiben lassen memfranchisekan bisnis kebab ini. Kebab adalah salah satu makanan cepat saji paling populer di seluruh dunia tetapi masih belum ada pemain global dalam bisnis kebab, Tim Baba Rafi memiliki ambisi untuk mengubahnya.

Kebab Turki Baba Rafi terus berekspansi hingga dapat membuka berbagai cabang internasional di Filipina & Malaysia tahun 2012, kemudian Srilanka tahun 2013, di China membuka cabang pada 3 kota berbeda (Kota Yiwu, Hangzhou, Shanghai) di tahun 2014, Belanda di tahun 2015, Singapore, Brunei Darussalam, Bangladesh, India, ghostwriter seminararbeit dan masih akan terus berekspansi ke negara-negara lainnya dikemudian hari.

Kebab Turki Baba Rafi (KTBR) is currently the world’s biggest kebab franchise business. KTBR has more than 1300 outlets throughout Indonesia and 68 outlets in 9 other countries: Malaysia, India, Philippines, Sri Lanka, China, Singapore, Brunei Darussalam, Netherland, and Bangladesh.

KTBR has received awards from global prestigious organizations, such as: winner of Indonesia’s SME Entrepreneur Awards 2006 by Ministry of Cooperatives and SME of the Republic of Indonesia, winner of Entrepreneur Awards 2009 by Ernst & Young, winner of the First Global Franchise in Indonesia 2016 from the President Joko Widodo, and many other awards.

Youtube Company Profile
Our Vision & Mission
VISION
STRIVING TO BE THE WORLD’S BIGGEST,
MOST PROFITABLE,
AND MOST INFLUENTIAL
KEBAB FRANCHISE BUSINESS.
MISSION
  • We aim to be the world’s biggest kebab franchise business by offering high quality and flavor with affordable prices, as well as satisfying services for the franchisee and customers.
  • We also set our goal to enhance manpower quality by conducting social responsibility programs to help the communities and shareholders.
Kebab Turki Baba Rafi’s Milestones
2003
1
  • Hendy Setiono started his kebab business in Surabaya
  • The name Baba Rafi comes from the words “Baba”, an address for father, and Rafi, the name of Hendy Setiono’s first son
  • It started from one simple cart in Surabaya
2005
2
  • Due to its potentials, Kebab Turki Baba Rafi developed into a franchise business
2007
3
  • Kebab Turki Baba Rafi had rapidly spread throughout Indonesia
2008
4
  • The Head Office moved from Surabaya to Jakarta
  • Logo rebranding
2009
5
  • Numerous awards has been received since 2009 until present
  • Recruitment of professional manpower for a better management
  • Kebab Turki Baba Rafi went international
  • The opening of the first outlets in Malaysia and Philippines
2014
6
  • In its 11th year of operation, Baba Rafi has had more than 1200 outlets globally
  • The opening of the first outlets in Sri Lanka, followed by China
2015
7
  • The opening of outlets in Singapore, Brunei Darussalam, and Netherland
  • Kebab Turki Baba Rafi rebranded its signature colours to black and yellow
2016
8
  • The opening of the first outlet in Bangladesh
2017
9
  • Developing Container Kebab as one of Baba Rafi’s outlet innovation to offer a different experience for Baba Rafi’s kebab lovers
2019
10
  • Reopening of the first outlet on Nginden street
  • Collaborating with Hendy Setiono Foundation in helping SMEs in Indonesia with their business development, supervision, and direction
  • Cakekinian, Ngikan, and others: Starting to established new brands with the spirit of collaboration
2020
11
  • Opening its first outlet in India
2021
12
  • Officially opening Baba Rafi Plaza building which also serves as a "monument" of inspiration and motivation for East Java's Small-Medium Enterprises
Kebab Turki Baba Rafi’s Milestones
2003
  • Hendy Setiono started his kebab business in Surabaya
  • The name Baba Rafi comes from the words “Baba”, an address for father, and Rafi, the name of Hendy Setiono’s first son
  • It started from one simple cart in Surabaya
2005
  • Due to its potentials, Kebab Turki Baba Rafi developed into a franchise business
2007
  • Kebab Turki Baba Rafi had rapidly spread throughout Indonesia
2008
  • The Head Office moved from Surabaya to Jakarta
  • Logo rebranding
2009
  • Numerous awards has been received since 2009 until present
  • Recruitment of professional manpower for a better management
  • Kebab Turki Baba Rafi went international
  • The opening of the first outlets in Malaysia and Philippines
2014
  • In its 11th year of operation, Baba Rafi has had more than 1200 outlets globally
  • The opening of the first outlets in Sri Lanka, followed by China
2015
  • The opening of outlets in Singapore, Brunei Darussalam, and Netherland
  • Kebab Turki Baba Rafi rebranded its signature colours to black and yellow
2016
  • The opening of the first outlet in Bangladesh
2017
  • Developing Container Kebab as one of Baba Rafi’s outlet innovation to offer a different experience for Baba Rafi’s kebab lovers
2019
  • Reopening of the first outlet on Nginden street
  • Collaborating with Hendy Setiono Foundation in helping SMEs in Indonesia with their business development, supervision, and direction
  • Cakekinian, Ngikan, and others: Starting to established new brands with the spirit of collaboration
2020
  • Opening its first outlet in India
2021
  • Officially opening Baba Rafi Plaza building which also serves as a "monument" of inspiration and motivation for East Java's Small-Medium Enterprises