Kebab Turki Baba Rafi once again asserted its dominance in the Indonesian culinary industry by winning the prestigious Franchise Market Leader in Kebab 2024 award. This award was presented by the Indonesian Franchise Association at the esteemed event, The 22nd IFRA Business Expo 2024, held in Jakarta.

As a pioneer in the kebab industry in Indonesia, Kebab Turki Baba Rafi has long been recognized as a solid and innovative brand. Amid the rise of new, viral brands, Kebab Turki Baba Rafi has maintained its position as the market leader by continually adapting and innovating. The brand’s success is driven by a business strategy focused on product quality, expanding the franchise network, and adapting to dynamic market trends.



"This award is a testament to our commitment to always provide the best for our customers and franchise partners. Despite the increasingly fierce competition, we remain steadfast in our vision to be the number one kebab brand in Indonesia and Asia," said Hendy Setiono, CEO of Kebab Turki Baba Rafi.

The 22nd IFRA Business Expo 2024 served as a pivotal moment for Kebab Turki Baba Rafi to demonstrate that innovation and consistency are the keys to maintaining relevance and market dominance. This award also serves as motivation for the entire team to continue innovating and making their best contributions to the franchise industry.

The 22nd IFRA Business Expo 2024 is one of the largest franchise business exhibitions in Indonesia, featuring companies from various industry sectors. This year, the event once again inspired and provided opportunities for business players to grow their businesses through the franchise system.

Kebab Turki Baba Rafi, established in 2003, now has thousands of outlets spread across multiple countries. With a passion for continuous growth, the brand is further strengthening its position as the market leader in the kebab industry in Indonesia.