Sidoarjo, December 22, 2025 – Baba Rafi Enterprise’s commitment to building an innovative and impactful business ecosystem has once again achieved prestigious recognition. In the Satria Brand Award (SBA) 2025 organized by Suara Merdeka, the Surabaya-born culinary brand secured two major awards simultaneously.

Two Awards for Sustainable Growth

The awards were personally presented by Bambang Pulunggono, Business Director of Suara Merdeka, at Baba Rafi Plaza, Sidoarjo. The two winning categories are:

Entrepreneur of the Year: Awarded to Hendy Setiono (Founder & CEO) for his adaptive and visionary leadership.

Sustainable Growth & Impact Award: Granted to Baba Rafi Enterprise for its consistent business growth and significant contribution to the national economy and SMEs.

Leadership from Afar: Humanitarian Mission in Aceh

This awarding moment was particularly special as Hendy Setiono could not attend in person, being on the front lines of a humanitarian mission in Aceh. Through a video recording, Hendy expressed his gratitude.

"This award is the result of the hard work of our entire team and partners. It serves as motivation for us to continue creating a broader positive impact for Indonesia," said Hendy Setiono.

Global Expansion and Business Model Innovation

This achievement reinforces Kebab Turki Baba Rafi's position as the world's largest kebab franchise network, with over 1,300 outlets across 10 countries. Embracing the philosophy "Collaboration is the Key", Baba Rafi continues to transform through digitalization and strategic partnerships to maintain global market relevance.